athenahealth

As a software company committed to innovating healthcare, athenahealth was quickly growing, and their brand was evolving. They needed to refresh and organize their brand identity system.

Mary Jo partnered with exUrban Inc. to refresh athenahealth’s identity, including the logo, creative assets and several key marketing pieces. The new system revolved around an updated olive branch from past branding, with cleaner looks throughout. They also created and executed a new digital brand style guide for the company.

The extensive design work included logo and color palette refresh, style guide, collateral, stationery, powerpoint templates and a corporate brochure. Subsequent projects included developing collateral design templates for athenahealth’s internal marketing team.

brand identity • brochures • stationery • collateral